Teach You Mid-Fitting
Changing your swing during a block invalidates the baseline. If we spot something worth working on we mention it at the end and give you a name to call.
How We Work
A Block Is a Sequence, Not a Demo Day
The order matters more than the equipment does. Do it in the wrong order and you end up with a number you cannot explain and cannot repeat next Saturday.
Stage by Stage
Sixty Minutes, Broken Down
Minutes 0 to 15
The conversation before any swing
Where you play and how often. What the miss looks like and how long it has looked like that. What you have already tried and what it changed. Whether you are working on the swing right now, because fitting a moving target is a waste of both our time.
We also ask about the holes you dread. On an open course in this state, that is usually a wind direction question in disguise.
Minutes 15 to 35
Baseline with your own clubs
Nothing comes off the wall until we know what you have. Twenty to thirty swings with your current club, with impact tape on the face for the last ten, gives us a delivery pattern and a strike pattern. Everything after this is measured against that baseline, not against a manufacturer's chart.
This is also where we find out whether the problem is the equipment at all. Roughly one visit in five ends here with an honest "your gear is fine".
Minutes 35 to 50
One variable at a time
Head first if the head is clearly wrong, otherwise shaft first. Then length. Then weight. Then grip size if hand action is part of the story. Each change gets its own set of swings and its own recorded number.
Changing three things at once and liking the result tells you nothing about which of the three did the work, and it makes the build impossible to correct later if it turns out to be wrong.
Minutes 50 to 60
Write it down, price it out
A printed spec sheet: head, loft, shaft model, flex, raw length, tip trim, playing length, swingweight, grip and build-up. Plus the before and after numbers side by side so you can see exactly what changed and by how much.
Then the cost, itemised, with the component invoice available if you want to see it. No decision has to be made in the room.
What We Record
Ball speedEvery swing
Launch angleEvery swing
Spin rateEvery swing
Attack angleEvery swing
Face to pathEvery swing
Apex heightEvery swing
Descent angleEvery swing
Strike locationTape, per set
We throw out the top and bottom swing of every set before averaging. A single flushed ball is a story, not a measurement.
Wind modelling is not guesswork. The launch software applies a headwind and crosswind to your measured flight. It is a model, and we say so, but comparing two builds under the same modelled twelve mile headwind is far more useful than comparing them in still air only.
Rules of the Bay
Four Things We Refuse to Do Mid-Block
Hide the Screen
You see every number as it comes up. A fitter who turns the monitor away is managing your impression rather than your fitting.
Chase One Great Ball
The best strike of a set is not the number. Averages and dispersion are, and we throw out the outliers on both ends before comparing.
Push a Decision
Nobody has to buy anything in the room. Take the spec sheet home. If you come back in three weeks the numbers are still on file.
After the Block
The Build, the Wait, and the Re-Check
If you order, the build queue is normally five to nine business days, longer during the April rush when everybody in central Iowa remembers golf exists at the same moment. Every club is assembled at the bench here: pulled, prepped, tipped to spec, epoxied, gripped, swingweighted and frequency-checked before it goes in the bag.
Thirty days after you take delivery, bring it back for a free re-measure. Iowa turf changes between April and August, and so does your swing once you have been playing a properly fitted club for a month. Length, lie and swingweight corrections in that window are free labour.
Build Charges and RatesWhat Is on Your Spec Sheet
- Head model, loft and any adjustable setting
- Shaft model, flex, raw length and tip trim amount
- Finished playing length and lie angle
- Swingweight and total weight
- Grip model, core size and tape build-up
- Before and after launch numbers, side by side
- Your modelled carry into a twelve mile headwind
The Sequence Only Works If You Book It
Sixty minutes, in order, with the screen facing you the whole way.