Six longer pieces on the questions that come up most often in the bay. No listicles, no product roundups, and no pretending a single answer fits every swing.
Adding loft is the most misunderstood driver adjustment there is. It buys carry in some hands and costs total distance in others, and the difference comes down to two numbers you can measure in ten swings.
The three wood that felt perfect in May starts digging in August, and the club has not changed at all. What sole geometry does across an Iowa season, and how to pick one that survives both ends of it.
Every golfer has a measurable point where a long iron stops producing a usable descent angle. Finding yours takes five minutes with a launch monitor and settles an argument most people have been having with themselves for years.
Headwind is the wind everybody talks about. Crosswind is the one that actually decides scores on an open prairie course, and a ballooning flight gives back more to it than most golfers realise.
Your seven iron did not get shorter over the winter. Dense air and a stiff cold ball take yards in a predictable way, and knowing the size of your own seasonal spread is more useful than trying to fight it.
Almost every bag has one dead zone in the top half, and almost nobody knows where theirs is. How to find it, how to price the fix, and why the answer is often a loft change rather than a purchase.
None of these were written to rank for anything. Each one exists because the same question came up often enough that Ross got tired of explaining it from scratch and wrote it down properly instead.
If there is something you want covered, say so when you book or mention it on the phone. Two of the six on this page were suggested by clients who thought we had explained something badly the first time, which is fair.
Bring the club you have been suspicious of and we will put real numbers on it.